Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.

A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn

She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

On this episode:

Amber is joined by author Donna Serdula for a discussion on social media approach, dealing with fear, and realizing the full potential of a tool like LinkedIn.

Sharable Quotes

“LinkedIn is much more than a job search. It’s a place to connect and tell your story.”

-Donna Serdula

“I’ve noticed the most successful sales people think beyond the product, they have a history with the client of solving problems.”

-Amber Fuhriman

“There are few better resources to an entrepreneur than a network of like-minded successful individuals.”

-Donna Serdula

“We don’t ask ourselves what success means to us nearly enough.”

-Amber Fuhriman

Watch The Episode

Donna Serdula:

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